Home / Academics / Programs / Major / Sports Communication
Sports Communication
Dream of reporting on the biggest games, working with top athletes, or being part of a sports organization?
At the Charley Steiner (‘71) School of Sports Communication, the first named school of its kind in the nation, you’ll get the ultimate playbook for a successful career in the sports industry!
Whether you want to call the action as a play-by-play announcer, produce game-changing sports media, or manage promotions for a major team, this program equips you with the skills to make it happen. You’ll train in your area of interest while mastering research, multimedia storytelling, and industry insights.
Plus, with hands-on experiences and real-world projects, you’ll build an impressive portfolio that helps you break into the competitive world of sports communication.
Experiential Learning
At Â鶹ÊÓƵ¹ÙÍø, you won’t just study sports communication—you’ll live it. From day one, you’ll be writing for the campus newspaper, working with ESPN and BravesVision, and interning with Peoria’s minor league hockey and baseball teams. These hands-on experiences bring your classroom learning to life as you develop skills in journalism, production, management, marketing, and media relations.
- Intern with major organizations like NBC’s Olympics, the Pro Football Hall of Fame, and the Los Angeles Dodgers.
- Write and produce content for student media covering Â鶹ÊÓƵ¹ÙÍø Athletics.
- Attend professional conferences, collaborate with faculty on research, and network with top sports and media executives at the Steiner Symposium on Sports Communication.
Program Details
Career Opportunities
Sports communication majors often pursue careers in sports sales, reporting, promotion and management. Recent Â鶹ÊÓƵ¹ÙÍø graduates work as on-air reporters, columnists, recruiters and social media coordinators with companies such as the Peoria Chiefs, Chicago Bears, Oakland Athletics, Boston Celtics and ESPN.
- Sports Journalist – Writing articles, reporting on games, and creating content for newspapers, websites, or television
- Sports Broadcaster – Providing commentary and analysis during live sports events
- Athletic Communications Director – Managing all communication aspects of an athletic program, including press releases, media relations, and website content
- Social Media Manager – Managing an organization’s social media presence related to sports
- Sports Marketing Specialist – Developing marketing campaigns and sponsorship opportunities for sports teams or events